Resources
Influencer marketing guides for Indian brands
Plain-English guides on choosing an agency, budgeting, disclosure rules and measuring results. We add new guides regularly.
How to choose the best influencer marketing agency in India
A practical checklist for choosing the best influencer marketing agency in India: questions to ask, red flags and what good reporting looks like.
Read the guideInfluencer marketing cost in India: what affects the price
What decides influencer marketing prices in India: creator reach, niche, deliverables, usage rights and campaign length, plus how to plan your budget.
Read the guideWhat is influencer marketing? A guide for brands in India
A plain-English guide to influencer marketing in India: how it works, platforms, creator tiers, advertising rules and how to measure results.
Read the guideASCI influencer disclosure guidelines: a simple guide for brands and creators
How to disclose sponsored influencer posts in India under ASCI and consumer-protection rules: accepted labels, where to place them and common mistakes.
Read the guideMicro vs macro influencers: which is right for your brand?
Compare micro and macro influencers in India: reach, engagement, cost and when to use each, plus how to combine them for better campaign results.
Read the guideHow to measure influencer marketing ROI
Which metrics to track, the formulas to use and how to set up tracking so you can tell whether an influencer campaign paid off.
Read the guide
Want to see our reporting?
See what a campaign report looks like
A sample of how we report reach, clicks and results after a campaign.