What UGC is and why brands use it
User-generated content (UGC) is content that creators make about your product in their own voice. Unlike a sponsored post on the creator's feed, UGC is often delivered to the brand to use on its own channels and in ads, so it builds a library of authentic-looking content.
UGC formats
- Short product videos and unboxings
- Testimonial-style clips
- Product photography in real settings
- Before-and-after and how-to demonstrations
- Ad creatives edited for Meta and YouTube
Usage rights, agreed upfront
We agree where and for how long you can use the content (organic, paid ads, website) before production starts, so there are no surprises later.
How a campaign works with CreatorHai
Every campaign follows the same five steps, so you always know what happens next.
- Brief and goals: you tell us what you sell, who you want to reach, your timeline and budget range.
- Creator shortlist: we match creators on niche, content style, platform, audience and city, and share a shortlist with notes on each.
- Outreach and terms: we reach out, confirm availability and agree deliverables, usage rights and dates.
- Content approvals: you review scripts or drafts before anything goes live, and we check that sponsored posts carry the right disclosure.
- Reporting: after the campaign we share reach, engagement, clicks and the results you can track, with notes on what to repeat.
Frequently asked questions
What is the difference between UGC and influencer content?
Influencer content is published on the creator's own account to reach their audience. UGC is made by creators for the brand to use on its own channels and ads.
Can UGC be used in paid ads?
Yes, if the usage rights allow it. We agree paid-ad rights and duration with the creator in advance.
Which brands benefit from UGC?
D2C, e-commerce, apps and local businesses that need a steady supply of fresh creative.